Are you thinking about getting a banner designed? Attractive banner design can make people click on them, so this is a great marketing strategy. However, in order to increase your clickthrough rate, you must create a really beautiful and attractive banner.

There are two types of banners — one for your own site, where you can redirect visitors to different internal pages. The second type is to drive visitors from other people’s sites to your site by displaying your banner on their sites.

So, the first thing you need to decide is the goal of designing your banner.

Remember, you cannot just create one banner and use it on different sites. This is the wrong strategy. When you are ready to advertise on a specific website, you should check their color theme and layout, and then design your banner accordingly.

What you have to do is show this particular website to your designer. Then your designer will also examine other banners on this site and determine what type of banner should be designed to promote your website.

There are many sites that do not accept banner made in flash. So make sure you know which banner is right for your campaign. Some sites allow you to place a GIF banner on which you can display several slides to convey many small messages.

In addition, depending on where you want to place banner ads, you may even need a very small banner on which you can place only your logo, as well as a very small message. Thus, in such a situation, you should write an attractive message so that people click on your banner and visit your site.

One important thing you should know is that flash banner is not search engine friendly. Thus, if you create a banner for your site, then a flash banner will not help you in terms of ranking.

Let’s talk about the content on your banner now. Make sure you don’t write too much content. The content on your banners should be accurate and attractive. You only have a few seconds to attract the attention of your market, so make sure it is accurate and not at all vague.

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