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GAP is an American clothing and accessories retail company that was founded in 1969 by Donald Fisher and Doris F. Fisher. The company is known for its simple and classic style that appeals to people of all ages and demographics. One of the most recognizable aspects of the GAP brand is its logo.

Design and Evolution

The original GAP logo was designed by Walter Landor in 1972, three years after the company’s founding. The logo featured the word “GAP” in block letters with a blue square surrounding it. The design was simple and memorable, and it quickly became synonymous with the brand.

In 1986, GAP introduced a new logo designed by Michael Beirut of Pentagram. This logo was more stylized than the original and featured the word “GAP” in a bold, sans-serif font, with a small blue square in the upper left-hand corner.

In 2010, GAP attempted to rebrand itself with a new logo that featured a gradient blue box with the letters “GAP” in bold, lowercase letters. However, this design was met with widespread ridicule and criticism, and the company quickly reverted back to its original logo.

In 2016, GAP once again updated its logo, this time with a more modern and streamlined look. The new logo features the word “GAP” in a bold, black font, with a small blue square in the upper right-hand corner. The square is intended to represent a clothing tag, which is a nod to the company’s roots in retail clothing.

Meaning and Symbolism

The GAP logo has gone through several iterations throughout the years, but it has always maintained certain elements that are important to the brand. The block letters and blue square have been consistent features in most of the logo designs, and they have become recognizable symbols of the company.

The block letters are simple and straightforward, which reflects the company’s commitment to simplicity and classic style. The blue color has become associated with the brand and is often used in its marketing and advertising materials.

The square around the letters has several interpretations. Some people see it as a frame that emphasizes the word “GAP,” while others see it as a symbol of the company’s commitment to quality and attention to detail.

Conclusion

The GAP logo is an important aspect of the company’s brand identity. It has undergone several iterations throughout the years, but it has always maintained certain elements that are important to the brand. The logo is simple and classic, which reflects the company’s commitment to this style in its clothing and accessories. The blue color and square surrounding the letters have become synonymous with the brand and are instantly recognizable to people all over the world.

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