Download top and best high-quality free Lays Logo PNG Transparent Images backgrounds available in various sizes. To view the full PNG size resolution click on any of the below image thumbnail.

License Info: Creative Commons 4.0 BY-NC

Lays is a brand of potato chips that was introduced in the United States in 1932 by Herman W. Lay. Today, it is one of the world’s largest snack food companies and is recognized for its iconic logo.

History of the Lays Logo

The original Lays logo featured a red and yellow color scheme with bold typography. It was simple and highly recognizable, making it a popular choice among consumers. Over the years, the logo has undergone several changes to keep up with changing consumer preferences and market trends.

In the 1970s, the Lays logo was updated to feature a more modernist design, with a lowercase “l” and “ays” in bold uppercase letters. The color scheme was also changed to blue, white, and red to reflect the brand’s patriotic roots.

In the 1990s, the logo underwent another transformation, with the iconic red and yellow color scheme and bold typography being restored. The word “Lays” was written in bold lettering, with a red background and yellow outline. This design has remained largely unchanged since then, apart from minor tweaks to the font and shape over the years.

The Elements of the Lays Logo

The Lays logo consists of two main elements: the typography and the color scheme. The typography is a bold sans-serif font that is instantly recognizable. The word “Lays” is written in all-uppercase letters, with the “L” and “s” being slightly larger than the other letters.

The color scheme of the Lays logo is equally iconic. It features a bold red background with a yellow outline. This helps to draw attention to the logo, making it highly visible on store shelves and in advertising campaigns. The red and yellow color scheme is also associated with energy, excitement, and warmth, which helps to reinforce the brand’s core values.

The Importance of the Lays Logo

The Lays logo is an essential element of the brand’s identity. It helps to communicate the brand’s values, personality, and quality to consumers. The logo is instantly recognizable, allowing the brand to stand out in a crowded marketplace and create strong brand loyalty.

The Lays logo is also an essential component of the brand’s advertising and marketing campaigns. It is used on packaging, in advertisements, and in promotional materials to help build brand awareness and recognition. By consistently using the same logo across all channels, the brand creates a unified and consistent message that resonates with consumers.

Conclusion

The Lays logo is a symbol of quality, innovation, and tradition. It has undergone several transformations over the years but remains an instantly recognizable symbol of the brand. The bold typography and iconic red and yellow color scheme have helped to make the brand one of the most recognizable and beloved snack food brands in the world.

Download Lays Logo PNG images transparent gallery